Endless History

EDITORIAL: Gamestop Once Again??

I’m sure you have heard about Gamestop removing the OnLive codes from Deus Ex, right?

Well, I don’t usually use this site as a soapbox, but I’m going to, considering my last Gamestop article. I saw this, and found myself completely unsurprised by this change of events.

The primary thing that bothers me on this is the fact that- while I may be under a rock considering GameStop, I never heard them doing anything like this about involving Portal 2 for the PS3 and its Steam code… or now with EA and Origin coming into play…

I had said in my article, however, that if they were willing to do what they did with smaller companies, how long would it take for them to do this to a bigger company? Well, is Square-Enix big enough for people to see the issues of practice that Gamestop has?

Gamestop made a statement about this on Facebook, but they’ve since deleted it. When I checked, 350+ comments of rage over the game store chain opening every single new copy of Deus Ex Human Revolution probably didn’t go well to the company itself. However, the words from the post have stuck on the internet. Afterall, you know that there’s no taking it back once it’s been said, right?

Regarding the Deus Ex: Human Revolution OnLive Codes: We don’t make a habit of promoting competitive services without a formal partnership. Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist.

There are a variety of things that I’ve seen come out during this, just like with my previous article. Things like the following, from this comment on a joystiq article:

my first bad gamestop experience was several years ago. i purchased a new copy of Gears 2 . if i remember correctly, it had been out for a while and was 39.99 and when i was walking out the door, i noticed there was no plastic wrapping, just a clear sticker over the case opening. i asked the employee about it, and he said it was in fact new, and nothing to worry about. when i got home, the instruction book had clearly been used and even had a tear in the back, but i didn’t put up a fuss since the disc seemed fine.

Nevertheless, the image below is the original memo sent out from the media relations department. I would consider reaching out to get a comment, but considering that they blew me off last time, why bother? It’s obvious that, to them, the only person that matters is the ‘number 1’ – aka, Gamestop themselves.

Item number one on it infuriates me.

Please immediately remove and discard the On Live coupon from all the regular PC versions of Deus Ex: Human Revolution. Our desire is to not have the coupon go to any customers after this announcement.

Our desire. That says a lot about the company. All that matters to them is them.

Nevertheless, my rage over this topic has thinned a bit, so I can’t really write more on it. What I can do, however, is give links to articles that have posted on it:

http://www.joystiq.com/2011/08/24/gamestop-intentionally-removing-deus-ex-onlive-coupons-from-reta/
http://www.1up.com/news/gamestop-removed-free-onlive-codes-pc-deus-ex
http://www.1up.com/boards/posts/list/55912.page
http://www.wired.com/gamelife/2011/08/gamestop-onlive/
http://pc.gamespy.com/pc/deus-ex-3-unofficial-title/1190175p1.html

That’s only a few. I didn’t bother searching for more beyond those.

Though the latest update on the fiasco today is that Gamestop is pulling the games from the shelves and sending them back to Square Enix, who has agreed to accept the returned product.

Squeenix also released an apology to Gamestop:

Square Enix also issued a statement responding to CouponGate: “As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.”

Gamestop has become such a powerful cancer that they’ve got game companies apologizing to them when they pull this BS.

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Kirsten Miller
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The webmaster, creator, and administrator of Endless History and all the sites located on esterior.net. Web developer and designer by day, translator, Kiseki crack theorist, and game streamer by night. Also, apparently a very floofy guy.

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